Disney Parks has extended its "Show Your Disney Side" campaign into the next phase.
For "Direct Your Disney Side," Disney Parks selected three filmmakers, aged 13-15, to develop original "Disney Side" videos in collaboration with its in-house agency, Disney Yellow Shoes and Adolescent Content. The videos will be featured in theaters across the country through the end of January:
Disney Parks is also offering a behind-the-scenes look at how the videos were made:
The videos will run during the "First Look" previews in movie theatres through the end of January, and include nods to familiar Disney characters and attractions, such as the Astro Orbiter in Tomorrowland and the Pirates of the Caribbean Ride at Walt Disney World.