Nicky Hilton Lends Her Name to Hotels in South Beach

Nicky Hilton, great-granddaughter of hotel pioneer Conrad Hilton, has signed a deal to license her name to the adjoining Breakwater and Edison hotels in South Beach, FL, The Miami Herald reports. The hotels will be renamed the "Nicky O, a Nicky Hilton Hotel," in a move that tracks with a new trend among hoteliers of using celebrity star power to boost revenues and recognition.

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