NYC & Company, New York City’s official marketing, tourism and partnership organization, has launched its summer initiative, Hello Summer, to encourage visitors to book summer travel to New York City.
The new promotional effort highlights the attractiveness of visiting NYC during the summer season by spotlighting outdoor and free activities, as well as new attractions.
“With so many new attractions in New York City including the Whitney Museum, One World Observatory and Brookfield Place, this summer is shaping up to be a blockbuster season,” said Fred Dixon, president and CEO of NYC & Company. “We invite visitors to celebrate everything new and exciting NYC has to offer this summer.”
NYC & Company predicts the City will welcome an estimated 15 million visitors this summer during the months of June, July and August.
On May 1, the Whitney Museum of American Art opened at its new location in the Meatpacking District with approximately double the exhibition space. The Ellis Island National Museum of Immigration will open to the public on May 20 with new major exhibitions. The One World Observatory will debut on May 29, providing guests with panoramic views of New York City from atop One World Trade Center, the tallest building in the Western Hemisphere. In March, Brookfield Place, a retail and dining destination, opened in Lower Manhattan with 300,000 square feet of retail space, a 30,000-square-foot dining terrace, a 25,000-square-foot French-inspired marketplace called Le District and six critically acclaimed restaurants. Also in Lower Manhattan, Pier A Harbor House, a dining and drinks spot at the 127-year old, landmarked Pier A, debuted in March. Trump Golf Links at Ferry Point was unveiled in April in the Bronx as New York City’s only tournament-quality golf course. New hotel launches in New York City include the recently opened Baccarat Hotel & Residences in Midtown, the Hilton Garden Inn Long Island City in Queens and the soon-to-open The New York EDITION in the Flatiron District.
Summertime visitors to NYC can also take advantage of NYC & Company’s signature dining and theater promotions. Now in its 24th year, NYC Restaurant Week returns July 20–August 14 with reservations opening on July 13. The first and largest dining program of its kind, NYC Restaurant Week offers New Yorkers and visitors three-course prix-fixe lunches for $25 and three-course prix-fixe dinners for $38 (excluding beverages, gratuities and taxes). During Broadway Week (September 7–20; tickets on sale August 19) and Off-Broadway Week (September 21–October 4; tickets on sale September) visitors and New Yorkers can enjoy two-for-one tickets to a selection of the best shows in town.
Free and low-cost outdoor activities and offerings during the summer months add to the attractiveness of visiting New York City. For highlights on the best free activities New York City has to offer, travelers can visit NYC & Company’s newly relaunched free guide at nycgo.com/free.
Hello Summer will be supported through out-of-home advertising in Boston, digital media campaign targeting the Northeast region and the UK, social media engagement using the hashtag #HelloSummer, and exclusive editorial content on nycgo.com.