The Travel Corporation (TTC) has announced plans to relaunch Old Town in Kissimmee, FL, including a new website aimed at promoting the destination.
Nearly three decades after its opening, the shopping complex is being rejuvenated and developed into a major Central Florida destination with dozens of unique shops, dining options and family-friendly amusements. To highlight these developments, Old Town has simultaneously developed a new website with a variety of enhancements.
True to its history, Old Town’s weekly classic car cruises are a main attraction with lengthy parades of pre-1975 hot rods, street rods, and antiques. Live music, themed restaurants, an arcade and a variety of shopping is available for guests, as well as nightlife options and seasonal events. TTC’s renovation that will total over $10 million includes the return of the Old Town Ferris wheel, a visitor favorite that was removed from the property in 2013, and a reimagined entertainment district stocked with new stores and restaurants, upgraded amenities and enhanced entertainment options including new family-friendly programming.
The new website emphasizes is mobile-friendly, with Old Town’s primary experiences clearly defined and a heavily emphasized “How to Reach Us – Location, Parking, Hours.” Cheerful colors and family-friendly imagery show Old Town’s transformation into a shopping and entertainment district reminiscent of both the 1920’s and 1950’s. A “Community” section serves to expand upon the existing community and draw in a wider audience, featuring a blog, Social Section, Selfie Station, TripAdvisor Reviews and a newsletter sign-up to create ongoing engagement with visitors.
An Events Calendar informs guests of Old Town’s upcoming classic car cruises, live music and seasonal activities and is easily searchable with a month-by-month layout. Finally, an online Car Cruise Leaderboard allows car enthusiasts to stay up to date with the classic hot rods, street rods and other antique cars are topping Old Town’s Leaderboard anytime, anywhere.