Oprah Brings Publicity to Australia

Oprah Winfrey's eight-day trip to Australia (accompanied by 300 guests who were in her studio audience when she announced the journey) is costing the Australian government close to $5 million, but according to a CNN report, the investment is expected to pay off in publicity.

Andrew McEvoy, managing director of Tourism Australia, told CNN that the value equivalent in exposure has already made it a smart investment.

"Just before Oprah turned up into our country, the number was $38 million," McEvoy said on Monday. "So that was three or four days ago. I can imagine that to double in the time that she's been here. And I can imagine that to triple."

The eight-day trip began last week and ends with two taped shows at the Sydney Opera House, which has been renamed Oprah House for the occasion.

Read more

Image provided by Harpo Productions



Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.