Outrigger Enterprises Group Reorganizes its Hawaii-Based Sales Team

Outrigger Reef Waikiki Beach Resort

Outrigger Enterprises Group recently announced the reorganization of its Hawaii-based sales team. The moves cap the company's expansion of its global brand, sales and marketing organization that began in 2008 with the opening of a regional sales and marketing office in Phuket, Thailand

The effort has continued over the past 18 months with the establishment of a global brand management team based in Hawaii and the expansion of its global sales network to include representation in Australia, Korea, Japan, Germany, Thailand, Fiji, the United Kingdom and Scandinavia, the United States, France and China.

Richard Oshiro is area director of leisure sales and is the strategic business leader for the domestic and international wholesales markets (non-Asia) for Outrigger's Hawaii properties. Elizabeth "Ellie" Agustin has been promoted to the newly created position of business development manager, travel agent sales and is responsible for managing and enhancing the company's travel agent incentive program and implementing strategies to enhance the company's presence in the travel agent community. Lani Von is senior account executive of leisure sales and is responsible for online travel company strategy and daily management of non-Asia wholesale markets.

Tom Wakita is area director of sales and serves as the strategic business leader for the group, corporate, military and government markets for properties in Hawaii and selected markets in Guam. Under Wakita, the following appointments have been made: Stephanie Nojima as senior account executive - business transient/government sales; Milton Lafitaga and Jennifer Cabasag as senior sales managers - multi-property group; and Napua Ho, sales manager - multi-property group.
Nojima is responsible for increasing room revenue and for the production of existing accounts and development of new accounts. She will assist in the development of new business and execute initiatives through hotel support, education, competitive analysis and recommendation.
Lafitaga, Cabasag and Ho are responsible for generating group business and will handle small to large group-related opportunities for Outrigger Resorts, OHANA Hotels and Resorts and Outrigger-managed properties.

In property sales, Mary Loy has been appointed director of sales and marketing for the Outrigger Waikiki Beach Resort and Robin Estrada has been named director of sales and marketing for the Outrigger Reef Waikiki Beach Resort. Natalie Caceres was recently promoted to director of sales and marketing at the Holiday Inn Waikiki Beachcomber Resort, an Outrigger-managed property. 
Both Loy and Estrada are responsible for planning and implementing sales and marketing strategies across all market segments to increase brand recognition and meet revenue goals for their respective Outrigger beachfront properties.
Caceres is responsible for the development and implementation of an internal and external sales strategy and related plans to maximize market share, revenue and occupancy growth to successfully meet the Holiday Inn Waikiki Beachcomber Resort goals.

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