With an eye on establishing itself as the premier beachfront resort brand in the world, Outrigger Enterprises Group launched on Friday its new beachfront resort brand – Outrigger Resorts.
Outrigger Resorts includes its existing properties in Hawaii, Australia, Fiji, Guam, Thailand, Mauritius and now the Maldives, as well as future resorts planned for China, Vietnam and elsewhere across Asia-Pacific and the Indian Ocean.
Set in locations on some of the world’s most incredible beaches, each Outrigger Resorts property will focus on culturally authentic client experiences and signature amenities. Amenities include beachfront bars, impressive spas and Voyager 47 club lounges. Additionally, Honolulu-based Outrigger Enterprises Group is taking a different tact with its newest multi-million dollar campaign called "Find out. Find Outrigger," which invites guests to discover intimate experiences found at Outrigger Resorts. Each ad highlights the unique local culture of the destination.