A complete rebranding is currently underway for Pacific Sun. The regional and domestic carrier's parent company, Fiji Airways, has unveiled that the subsidiary airline will be renamed Fiji Link on June 6. In addition to a new name, there will also be an acquisition of a new aircraft and a complete redesign of the airline's internal operations and network.
"The new brand for our domestic and regional carrier will align with the new Fiji Airways identity and highlight its important role as a link to Fiji and the Pacific," said Stefan Pichler, Fiji Airways' managing director and CEO, in a written release. "Hence, the new identity will have a distinct yet part-of-the-family look and feel to Fiji Airways."
Additionally, connectivity with Fiji Airways' international schedules will also be enhanced to offer customers easy connections to the North and other island destinations.
The ATR 72-600 aircraft will increase Fiji Link's current fleet of two ATR 42-500 and three DHC Havilland Twin Otter aircraft. The brand new twin-engine turbo prop aircraft has seating capacity for 68 passengers, and will be used to operate Fiji's larger domestic ports of Nadi, Suva and Labasa. It will also operate regionally to Samoa, Tonga and Funafuti, on behalf of parent company Fiji Airways.
In the coming months, Fiji Link's two existing ATR 42-500s will also exit the fleet as another new ATR 72-600 and ATR 42-600 series enter. An announcement on the rebranding of the Twin Otter fleet will be made at later stage as well. Fiji Link will increase its fleet size by 25 percent with the purchase and/or leasing of four new aircrafts by 2017. Further enhancements for domestic and regional travel, including new uniforms and Business Class products are also in the works for the developing carrier.