PATA and the European Tour Operators Association Sign MoU

The Pacific Asia Travel Association has signed a memorandum of understanding with the European Tour Operators Association, bringing the Far East a little closer to home.

The objective of the MoU is to foster enhanced cooperation in the sharing of research, intelligence, information and the carrying out of joint lobbying and policy development activities. It offers the two associations reciprocal arrangements in sharing data and the results of their studies, reports and surveys.


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The CTO will aim to offer better marketing, more research as it pertains to tourism and increased product development for its member countries.