Pebblebrook Hotel Trust has purchased San Francisco's Hotel Milano and will rename it, following a 12-month, $8- to $10-million complete renovation and repositioning of all guestrooms, public areas and the restaurant. Pebblebrook has brought in Viceroy Hotel Group to manage the 108-room property, which is located in the South of Market (SoMa) Convention Center neighborhood of downtown San Francisco.
“The comprehensive renovation and repositioning plan for the 108 guestrooms, all facets of the public areas and the restaurant will touch each and every aspect of the guest experience at the hotel,” said Jon Bortz, chairman and CEO of Pebblebrook Hotel Trust, in a statement. “We are confident repositioning the hotel as an upper upscale, four-diamond quality hotel will successfully satisfy the needs of this fast growing neighborhood.”
Once renovated, the property will relaunch as part of Viceroy Hotel Group’s Urban Retreat Collection. Viceroy Hotel Group currently manages two other properties for Pebblebrook, the Delfina in Santa Monica and Viceroy Miami. Viceroy also manages two of the Company’s other hotels: the 310-room Sheraton Delfina Santa Monica and the 148-room Viceroy Miami.
“We are excited to continue growing our relationship with Pebblebrook Hotel Trust at the Hotel Milano,” said Viceroy Hotel Group’s Nicholas Clayton in a statement. “The hotel exhibits strong growth potential and we are eager to bring our proven industry experience to the San Francisco market for the first time.”