Ponte Vedra Beach Gets Tourism Push

Redquartz Boundary Ltd. (RQB), the new Sawgrass Marriott Resort and Spa ownership group, along with the Sawgrass Marriott and TPC Sawgrass teams, recently announced a plan to establish the PonteVedraBeach area as one of the premier golf, spa, beach and convention destinations in the world.

The trio is investing more than $56 million into the project, which will include upgrades to the Marriott guestrooms, extensive enhancements to the famed The Players Stadium Course and a new TPC Sawgrass Clubhouse.

The RQB and Sawgrass team includes (from left) David O'Halloran, Debi Bishop, Vernon Kelly, and (top) Bill Hughes

The Players Stadium Course is nearing the completion of its multi-million dollar renovation project initiated by the PGA Tour under the direction of world-renowned course architect Pete Dye. The adjacent Dye's Valley Course, a collaboration of Pete Dye, architect Bobby Weed and former Champion's Tour Player Jerry Pate, was named "Most Under-rated Course in Florida" by Travel + Leisure Golf and underwent more than $1 million in enhancements this year, including landscaping improvements and bunker reconstruction.

Both courses will be complemented by a new 77,000 square-foot TCP Sawgrass clubhouse, which is scheduled to open in May of 2007. Featuring views of the ninth and 18th holes, the clubhouse will spotlight an 11,000-square-foot event lawn for spectators, a Main Dining Grille with terrace, ample banquet and meeting space, a Champions Lounge, separate member/ player locker rooms, a golf shop, an expansive foyer/gallery and numerous exhibits and displays depicting the history of the PGA Tour and The Players.

Contact hotel reservations manager David Gatto at 904-285-7777, ext. 6852.


Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.