According to the BBC, Britain's Prince Charles told the meeting of tourism chiefs in Lode that "the delicately-woven tapestry of our countryside" was facing "unprecedented pressures," and told a conference in Cambridgeshire that farmers were the tourism industry's "greatest ally" because they preserved the landscape.
The UK countryside is "a national asset of incredible value" that could be lost unless greater care is taken of it, the Prince of Wales has said. He also stressed the need to protect local pubs and traditional crafts in an age of "stultifying mono-culturalism."
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