|Photo by Vegas Girls Night Out|
When planning a trip to Las Vegas for a female crowd, consider using the boutique concierge service Vegas Girls Night Out. Launched by Las Vegas native Bri Steck in 2015, the company has an all-female staff creating and designing packages that appeal to women, whether they be for bachelorette parties, birthdays or just a girls' getaway.
Steck came up with the idea for Vegas Girls Night Out when she realized that many of her out-of-town family and friends kept coming to her to help plan their trips to Las Vegas. Originally, she ran dance classes for women at a school she opened in 2012, but when those women needed help navigating the city, she began planning parties. That began to evolve and through trial and error she began planning packages that would eventually become the primary focus for Vegas Girls Night Out.
What makes Vegas Girls Night Out stand out among other travel coordinators in Las Vegas is its team of female employees. “We haven’t really found anyone else that just focuses on women,” Steck said. “Men and women buy differently. Women know what women want.” Originally, casinos handled group sales, though now shows are able to handle them individually, which is where the partnership between Vegas Girls Night Out and various Las Vegas productions comes in handy.
Steck’s husband Adam Steck owns SPI Entertainment, the Las Vegas production company responsible for producing shows like Human Nature: Jukebox, Mike Tyson Undisrupted Truth, Boys II Men, Diva’s Las Vegas and Australia’s Thunder from Down Under. The Stecks saw the opportunity for a partnership, and Vegas Girls Night Out was formed as a branch of SPI Entertainment. Thanks to SPI Entertainment’s long time relationship with casinos on the Strip, Vegas Girls Night Out had an in to build relationships with the hottest hotels and casinos that are continually popular destinations.
Vegas Girls Night Out creates packages that come from the demand for a certain experience. Once the idea for the package is created, the company focuses on how to keep the price point as low as possible, what can be added to the package that clients will enjoy and what special discounts can Vegas Girls Night Out include that travelers can’t get through other experiences. Through its partnerships, Vegas Girls Night Out travelers receive exclusive experiences; for example, for groups going out for dinner during their Vegas Girls Night Out experience (which includes a complimentary drink), reservations are made prior to trip departure, a prix fixe menu and food orders are decided on and travel arrangements to and from the restaurants are secured to ensure the travelers don’t miss their show. Meals are also paid for in advance, gratuity included, so everything is taken care of prior to dinner.
Of the company’s 10 pre-designed packages, the most popular include Thunderstorm Through Vegas, Girls Night Outback and Gimme More, where guests receive a ticket to see Britney Spears live at Planet Hollywood, a ticket to Australia’s Thunder from Down Under at Excalibur and VIP entry and drink packages at over six clubs on the Las Vegas strip. The Glamour Girl package offers clients a makeover complete with hair and makeup before a night out on the town. Packages do change occasionally depending on the demand and need for a certain experience. In addition to the packages, Vegas Girls Night Out can also arrange airport and hotel transfers as well as hotel stays.
Packages are customizable to fit the needs of each group looking for a unique experience. To get the most in terms of cost out of a package, it’s most beneficial to buy a preferred package as is. If travelers like what is in a package but don’t like a certain aspect of it, or if they like a package but something they’d like to do is not included, packages are available to build a la carte.
Steck’s company originally focused on FIT travelers, though now they’re developing a new Groups Department which caters to travel agents and larger groups. Parties who book through an agent usually get some sort of added incentives, like posters or other take-home goodies.
Vegas Girls Night Out offers two separate opportunities for agents to earn commission on sales of certain productions through their Affiliates and Referral Programs. Applications to join the programs are available via the Vegas Girls Night Out website.
In addition to continuing the growth of its Groups Department, Vegas Girls Night Out is continuing to grow their brand with the addition of new shows that will appeal to more demographics (like the current Human Nature: Jukebox production) in the near future.