ResortQuest Hawaii got the travel community’s attention with a surprising announcement late last week. The company announced that it will once again embrace the well-recognized name of Aston Hotels & Resorts. Aston was the first hotel management company in Hawaii to develop all-suite condominium resort hotels blending hotel-style services with condominium accommodations.
In years past, ResortQuest Hawaii built a reputation as one of the state’s largest hotel and condominium resort companies. Bringing back the Aston name will give the company an even higher profile. The name change is the centerpiece of a re-branding campaign encompassing a new image and new logo.
Agents can expect to see product enhancements that will distinguish the company’s 26 properties from hotels that offer the sole option of a hotel room. The Aston properties include boutique accommodations, plantation cottages, hotels and condominium resorts. The company will announce new programs in the second phase of the rebranding, and Travel Agent hears these will include a refreshed website, upgraded booking engine and virtual tours. A key component of the expanded marketing campaign will be an increased sales presence in Asia, with the recent opening of general sales offices in China and Korea.