The first annual On the Rocks Las Vegas was hosted by Jon Taffer, star of Spike TV's "Bar Rescue," on July 12, 2013. The 3-day festival started off with a meet and greet with Taffer at Social Bar at the Palms Casino Resort.
On the Rocks Las Vegas guests were then invited upstairs to The View for a VIP Bar Rescue Party with hosted bar and live entertainment. DJs were scheduled to perform including Tiesto, Lil Jon, Laidback Luke, Martin Solveig, Rebecca and Fiona, AN21 & Max Vangeli, DJ Vice, Markus Schulz, DJ Crooked, EC Twins, Javier Alba, Joe Maz, Eric D-Lux, Dash Berlin, Madeon, DJ Guston and more. Headliner events include XS, Marquee, TAO, Pure, Tryst, Lavo, Hyde, LAX, Hakkasan, Gold Diggers, Moon, Gallery, Chateau and Body English. Guests also visited eight of the most popular pools in Vegas including Sapphire Pool & Dayclub, Wet Republic, TAO Beach and Marquee Dayclub.