Saint Lucia Reports Surge of Midwestern Visitors

Saint LuciaThe island of Saint Lucia has reported experiencing a surge of U.S. visitors recently, especially travelers from the Midwest

The Saint Lucia Tourist Board attributes some of the growth to United Airlines' December launch of its non-stop service from Chicago O'Hare International Airport (ORD) to Saint Lucia’s Hewanorra International Airport (UVF).

Visitor arrivals from the Midwest region increased by 15 percent between January and April of 2016. According to the Saint Lucia Tourist Board, overall travel from the United States experienced a 4.9 percent increase January through April, welcoming more than 56,000 visitors. The month of April also marked the first four months of the year with a nearly 9 percent increase in American tourist arrivals compared to 2015. 


Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.

Also expected to boost Saint Lucia's tourism industry, several hoteliers have begun a series of development and renovation projects across the island including Rex Resorts, Royalton Luxury Resorts, and the Harbor Club on the Rodney Bay Marina, which will result in the addition of more than 700 new rooms by the end of this year. 

The Saint Lucia Tourist Board has also developed specialized campaigns designed to grow niche markets including the “Saint Lucia Rocks This Summer” program for families and the "Chocolate Heritage Month" in August, designed to highlight the region’s cocoa history and culinary heritage. 


Suggested Articles:

The island hoped to surpass 5 million visitors, but U.S. sanctions and travel restrictions severely cut into American visitor numbers. Read more here.

A number of new flights out of Boston and Delta’s new private jet partnership lead this week’s air travel news. Here’s what you need to know.

The new 18-hole course will be exclusive to guests at the Grand Solmar at Rancho San Lucas Resort Golf & Spa, which opened in February 2018.