Virgin Atlantic Airways has teamed up with the National Football League to fly the San Francisco 49ers and the Denver Broncos to London for the 2010 Pepsi Max International Series.
The two Virgin Atlantic chartered aircraft have reportedly been specially managed to accommodate the teams' needs. In-flight, the teams will be able to dine from specialized menus and be entertained by more than 300 hours of in-flight programming.
The airline has said that it hopes this relationship will help drive awareness to potential new fliers and showcase the brand "and all its unique offerings" to the teams.
This will be the fourth installment of the NFL hosting an International Series game at London's Wembley Stadium, and giving the United Kingdom a taste of competitive Regular Season American football action.
The international game will be broadcast live on Sky Sports in the U.K. at 5 p.m. GMT and on select CBS affiliates in the U.S. at 1 p.m. ET.
For more information, visit www.virginatlantic.com.