South Africa Targets U.S. Market

South African Tourism has embarked on a new marketing campaign designed to target the U.S. domestic market. The campaign kicked off September 13 and will run through October 3, featuring a series of radio and television spots that will air in New York and Los Angeles as well as in and around Miami and Seattle.

The highlighted offer is a luxury package to Cape Town, which starts at $1,999, including land and air.

"This campaign is designed to build on the momentum created in the wake of our phenomenally successful hosting of the 2010 FIFA World Cup, keeping South Africa top of mind among the millions who were introduced to our country, and also showing them how easily they can experience this amazing destination," says Sthu Zungu, president of South African Tourism, North America, in a statement.

Visit www.southafrica.net.
 

Suggested Articles:

Marriott says no Marriott Bonvoy account passwords, payment card information, passport information, national IDs or driver's license numbers were stol

On March 30, the U.S. Virgin Islands’ Sunscreen Ban officially went into effect, becoming the first such band of its kind in the U.S. Learn more here.

The model outside Tokyo Station, and others across the Japanese capital, were switched on almost immediately after organizers announced the new dates.