South Africa Targets U.S. Market

South African Tourism has embarked on a new marketing campaign designed to target the U.S. domestic market. The campaign kicked off September 13 and will run through October 3, featuring a series of radio and television spots that will air in New York and Los Angeles as well as in and around Miami and Seattle.

The highlighted offer is a luxury package to Cape Town, which starts at $1,999, including land and air.

"This campaign is designed to build on the momentum created in the wake of our phenomenally successful hosting of the 2010 FIFA World Cup, keeping South Africa top of mind among the millions who were introduced to our country, and also showing them how easily they can experience this amazing destination," says Sthu Zungu, president of South African Tourism, North America, in a statement.



Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.