South African Agents to Meet with ASTA at Expo

The Association of South African Travel Agents (ASATA) is holding its 2009 convention in Sun City in conjunction with ASTA's International Destination Expo (March 8-11). ASATA delegates will join in meetings, evening functions and participate in the ASTA trade show.

"We're thrilled ASATA will be holding its 2009 conference in conjunction with our IDE," said ASTA President and Chair Chris Russo. "Partnerships such as these allow travel agents from very different parts of the world to interact and network on issues of common ground. This type of interaction is essential to promoting a greater understanding and building stronger business relationships."

"The Association of South African Travel Agents is delighted to be hosting our annual conference for 2009 at Sun City in conjunction with the ASTA IDE.  The theme of our conference is Excellence by Design and it is most fitting for us to be able to meet the delegates of the ASTA IDE at this time.  The current economic climate may be a time of uncertainty and unpredictability but it also presents great opportunities and hosting our conference in conjunction with ASTA for us is seen as one of those great opportunities," said Robyn Christie, CEO of ASATA.

"ASATA has prepared a very exciting line up of speakers in addition to setting aside time for our delegates to join the IDE.  We are most proud that the American travel agents will experience our wonderful country and are quite certain that this will be a memorable event for all," Christie said.

Each year, the South African travel trade gathers at a conference hosted by ASATA. Retail travel agency owners and managers, as well as suppliers, gather to network, update each other and listen to dialogue on emerging trends and issues.

ASTA’s International Destination Expo is the ideal place for travel agents and suppliers from around the world to meet and forge strong business partnerships, ASTA believes. To learn more about ASTA's International Destination Expo and to register, visit