The Caribbean Tourism Organization (CTO) recently announced that visitor arrivals to the region were up six percent at the end of the first quarter, while St. Lucia recorded a 6.4 percent growth over the same period last year.
This growth has continued past the first quarter for St. Lucia, however, with a 1.4 percent and 7.2 percent increase recorded in April and May, respectively. At the end of the first five months of the year, total stay-over arrivals to the island was 159,077; up 5.5 percent from the same period in 2014, according to the CTO.
Furthermore, the figures recorded in the first four consecutive months, were the highest figures for these months ever recorded in the island’s history, according to the CTO. The 29,658 arrivals recorded in May this year was the highest figure for that month in the last five years.
The North American market has been extremely buoyant this year, with Canada recording a 10 percent increase in arrivals year-to-date and the U.S. recording a nine percent growth, stemming largely from the increase in airlift and strategic marketing approach within the respective markets.