The St. Maarten Tourist Bureau and the St. Maarten Hospitality & Trade Association (SHTA) have come together once again in a major public/private partnership to create a St. Maarten marketing and advertising campaign to drive visitors to the island. Set to appear in The Miami Herald and El Nuevo Herald, the campaign will run from January until April 2014.
The SHTA has contributed $236,000 in advertising dollars while the St. Maarten Tourist Bureau has provided marketing expertise resources to design and implement the campaign.
"The St. Maarten Tourist Bureau appreciates the private sector stepping up to help fund the much needed campaign to create more awareness about the great vacation options in St. Maarten for travelers," said Edward Dest, interim director of tourism for St. Maarten, in a written release. "We have chosen to target the South Florida region as a primary source market for potential visitors."
St. Maarten is home to 37 square miles of breathtaking beaches and boasts numerous historical and family-oriented attractions. During the day, watersport enthusiasts can take full advantage of the island's scuba diving and snorkeling facilities, while the capital of Philipsburg offers duty-free shopping with a bustling city atmosphere. Also, 14 world-class, Vegas-style casinos and plentiful nightclubs provide endless entertainment.