The 12 properties that comprise the Starwood Hotels & Resorts Hawaii portfolio are the first to debut their content on thousands of travel agency’s consumer-facing websites utilizing ResortPort, the newest product from Passport Online, Inc.
Passport Online, Inc. provides updated content from major cruise lines, tour companies and wholesalers to more than 10,000 consumer-facing websites. ResortPort extends that opportunity to the hotel and resort community. Currently, well over 1 million unique consumers each month are shopping for their next vacation on a website with content powered by Passport Online.
Passport Online developed ResortPort to enable hotels and resorts to control the presentation of their properties within any offer or promotion that includes their resort. Properties are presented to consumers on travel agency websites. For Starwood Hawaii, accessing these consumers and enhancing presentation within their wholesaler and tour operator offers was the key to their getting involved.
“We truly value the power of the travel agent/consumer relationship and we know the wholesaler community is a strong part of the Hawaii sales process,” says Michael Troy, director of advertising & promotions, Starwood Hotels & Resorts Hawaii. “With ResortPort, we are able to help enhance the online shopping experience and highlight our properties at so many agency distribution points.”
For travel agencies to participate in ResortPort, they need to subscribe to either the NexCite or VacationPort products offered by Passport Online.