Starwood Hotels & Resorts Hawaii has launched an aggressive campaign in more than 20 cities throughout the mainland United States, Canada and Australia this week to promote travel to the Islands and the distinct experiences offered at each of its 11 resorts across Oahu, Maui, Kauai and Hawaii Island.
This is the first time that Starwood Hawaii has undertaken a coordinated effort of this size and scope, with more than 100 associates, including general managers and representatives from Starwood’s sales, marketing, public relations and revenue teams.
They are scheduled to meet with over 3,000 media and travel partners in key visitor markets to put both Hawaii and the Starwood Hawaii brand and its resorts front and center.
“Our blitz is an official launch to an action-packed and exciting year for Starwood Hawaii," said Cheryl Williams, regional director of sales and marketing for Starwood Hotels & Resorts Hawaii and French Polynesia, in a written release. "We will be unveiling our signature campaigns for 2014 including our unique ‘Pursue Your Paradise’ promotion for both leisure and group travel. Our ‘Pursue Your Paradise’ package lets guests customize their stay with a resort credit of up to $1,000 that can be used for dining, spa treatments, room upgrades and a wide variety of thrilling adventures, rich cultural activities and signature events.”
For each night a guest stays on the Pursue Your Paradise package, Starwood Hawaii will donate $1 – up to $25,000 total – to the annual Hawaii Visitor Industry Charity Walk, which supports over 250 local charities statewide. Pursue Your Paradise is being offered at Starwood’s collection of 11 distinctive properties representing four brands (Sheraton, Westin, Luxury Collection and St. Regis) on four islands.
The resort credit varies by property ($500-$1,000) and a minimum length of stay is required.