Starwood's Hawaii Hotels Get New Director of Public Relations

Starwood Hotels & Resorts Hawaii has named Marsha Wienert its Regional Director of Public Relations. In her new position, Wienert will be responsible for all aspects of public relations including campaign development and implementation, crisis communication and public affairs. She will be focused on the Sheraton, Westin, Luxury Collection and St. Regis brands found in Hawaii.

Wienert most recently served in the cabinet of former Hawaii governor Linda Lingle as the state’s first tourism liaison. There she worked with the Hawaii Tourism Authority, the visitor industry, state, county and federal government agencies, and the community on issues affecting tourism and its continued growth.

Previously, Wienert served as executive director of the Maui Visitors Bureau, where she was instrumental in rebranding Maui. She initiated and oversaw all of Maui’s tourism marketing efforts, creating new synergy between travel partners, resorts, airlines and government. Under her leadership at the MVB, Maui won the coveted "Best Island in the World" award from the readers of Conde Nast Traveler nine years in a row and the "World’s Best Island" award from the readers of Travel & Leisure magazine for five years.

Before that, Wienert served as vice president for marketing, Maui, for Amfac/JMB Hawaii; director of marketing for the Kaanapali Beach Resort Association; and resort marketing manager for Wailea Development Company/Wailea Resort Company.

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