Swedish Travel & Tourism Council Becomes VisitSweden

The Swedish Travel & Tourism Council has changed its name to VisitSweden. VisitSweden will be responsible for marketing the brand name of Sweden, its destinations and experiences. "Since our task is to increase the number of visitors to Sweden, it will be beneficial for us to have a name that conveys this role quickly and clearly to the outside world," said Thomas Brühl, managing director of VisitSweden.

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