Swedish Travel & Tourism Council Changes Name to VisitSweden

The Swedish Travel & Tourism Council has changed its name to VisitSweden. The new name was chosen to better convey the company's mission to attract international visitors. The Swedish government and the Swedish tourism industry have entrusted VisitSweden with marketing the brand name of Sweden as well as Swedish destinations and experiences. The corporate name change is accompanied by a new logo, which retains the illustration of the Swedish flag.

Suggested Articles:

AMResorts has a new resort brand management deal in Aruba, bringing the first Secrets Resorts & Spa-branded property to the island. Read more.

Known as the Pink City, Toulouse is known for its architecture and cuisine. Our Paris correspondent shares an insider's look.

Venice Mayor Luigi Brugnaro called for a state of emergency as six feet of water flooded the city Wednesday. Here's the latest.