Swedish Travel & Tourism Council Changes Name to VisitSweden

The Swedish Travel & Tourism Council has changed its name to VisitSweden. The new name was chosen to better convey the company's mission to attract international visitors. The Swedish government and the Swedish tourism industry have entrusted VisitSweden with marketing the brand name of Sweden as well as Swedish destinations and experiences. The corporate name change is accompanied by a new logo, which retains the illustration of the Swedish flag.

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