On the edge of Sydney Harbour, The Star recently underwent an $870 million transformation that was completed last month, adding restaurants, a five-star boutique hotel, a luxury retail collection, a 16-room day spa, Marquee nightclub and casino facilities.
The Event Centre, the final piece of The Star's transformation, is seeing high demand, with groups like Garbage slated to perform and many meetings already booked for its spaces.
With an overall capacity in theatre-style for up to 3,000 and the ability to host 1,000 for gala functions, The Star Event Centre has sparked interest with the national and international meetings and events industry. Beating all expectations, close to 100 companies have made enquiries about using the space for corporate events in less than five weeks. Gala dinners, awards nights and single and multi-day conferences are the style of events most requested in the new Event Centre and over 65 percent of those enquiries request onsite accommodation at either The Darling or Astral Towers, dining appointments and private meeting areas, all available on-site at The Star.
Over 115 guests have toured the new venue with on-site inspections hosted by The Star Sales Team.
Cementing itself early as an innovative leader in the Australian event industry, The Star Event Centre held two major events in its first month of opening: The Australian Academy of Cinema and Television Arts (AACTAs) held a series of events to celebrate the annual awards. The event included an awards luncheon for over 600 leading Australian film and television production elite, a theatre-style Awards Night for 1,500 guests broadcast globally from the Event Centre, and a full-scale red carpet arrival program. Two distinct after-parties were held and five-star accommodation provided for A-list guests on-site.
Renato Rispoli, Awards Event Director, Australian Academy of Cinema and Television Arts (AACTA), commented on the use of the multiple event spaces throughout The Star: "The benefits of holding a large and complex event such as the AACTA Awards at The Star meant our event organization, specifically the detailed logistics planning, was made one step easier by having all events and the accommodation in one spot.
Meanwhile, John Farnham's double sell-out concerts, as part of the Australia Day series which officially opened the Event Centre, made full use of the venue's unique audiovisual capabilities, which were designed by ScenoPlus, creators of The Colosseum at Caesars Palace and The Joint at Hard Rock Hotel in Las Vegas.