Tauck Poll: Hawaii Is Most Desired Place to Visit

mauiHawaii may be America’s 50th state, but it’s number-one in the hearts of U.S. travelers as revealed in a recent poll conducted for the top luxury tour operator Tauck by Reuters/Ipsos. 

More than 20 percent of respondents in the poll picked Hawaii as the place they would visit if neither time or money were a concern, more than doubling the percentage of people who selected Australia/New Zealand, the second most popular destination in the survey. Rounding out the top five dream destinations, in descending order, were Alaska, Great Britain/Ireland and Italy.

The popularity of Hawaii isn’t surprising, according to Tauck CEO Dan Mahar, because while its climate is certainly appealing to the winter-weary, it offers far more than sunny beaches and a respite from this year’s unusually harsh weather. 


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“This year is Tauck’s 50th anniversary offering tours in Hawaii, so we know first-hand that Hawaii really has it all,” said Mahar in written release. “It has centuries-old culture and a compelling history. It has a vibrant culinary scene, and of course, it has world-famous beaches. It’s interesting to note that Hawaii was the number-one choice in all eight regions of our survey group, so its appeal isn’t just limited to people in areas that have seen a lot of snow.” 

In fact, according to Mahar, the region where Hawaii was named most frequently (33 percent) as the top destination was the U.S. Southwest which, relatively speaking, experiences fairly mild winter weather.

The results of the Tauck survey are findings from an Ipsos poll conducted for Thomson Reuters from January 30 through February 5. For the survey, a sample of 2,262 Americans 18+ were interviewed online. The precision of the Reuters/Ipsos online polls is measured using a credibility interval. 

In this case, the poll has a credibility interval of plus or minus 2.3 percentage points. The data were weighted to the U.S. current population data by gender, age, education and ethnicity.

Visit www.tauck.com/travel-blog.aspx and www.gohawaii.com.