NYC & Company, New York City’s tourism organization, reports Taylor Swift has been named New York City’s Global Welcome Ambassador for 2014–2015.
As part of the collaboration with Swift, NYC & Company said it launched a global tourism campaign— Welcome To New York. The campaign is named after the singer's song of the same name from her new album, 1989.
“Welcome To New York” invites the world to visit New York City and explore its five boroughs. As New York City’s Global Welcome Ambassador, Swift will showcase the city’s attractions.