Thailand Goes Digital

The Tourism Authority of Thailand is "clicking" of 2011 with a bang. Ending 2010 on a high note, with a visitation increase of 5.81 percent from international tourists, Thailand is ready to usher in the new year with an exciting host of digital initiatives.

First up is the brand new U.S. website, which offers a "What's New" column highlighting new properties, air service and tours; a "Feature" information, with current travel trends and the destination's offerings; "What's On" feature, showcasing current and upcoming festivals and events; a "Travel Deals" section; and a social media section that links to TAT USA's Facebook, Twitter and YouTube accounts. The new site can be found at www.tourismthailand.org/us.

A new Honeymoon website has also been unveiled, which makes it convenient for betrothed couples to plan their post-nuptial getaway in Thailand. This site is located at www.honeymooning-in-thailand.com.

Smartphone users ought to check out the new "Amazing Thailand" application, which contains facts about the destination, a guide, info on events and festivals, shopping, food and FAQs. The app also has a GPS map and can be downloaded on iTunes. It is compatible with iPhone, iPad, Blackberry and Android.

The new iThai Travel Application was designed in collaboration girth Mazzanti Editori and Purple Haze, Co., Ltd. This Thailand Official Guide is specific for iPhone and iPod Touch. It provides up-to-date information on accommodations, activities, attractions, transportation and tourist destinations.

Visit www.tourismthailand.org.