Three Companies Sign Contract to Drive Aruba Tourism

After a five-month selection process, the Aruba Tourism Authority (ATA) has chosen three companies to promote tourism: The Concept Farm (New York, advertising), The Zimmerman Agency (Tallahassee, public relations), and U.S. International Media (New York, on and off-line media).

The Concept Farm was founded in 1999 and is a full-service advertising and brand consulting agency. They offer creative services, multi-media production, and strategic planning to a diverse roster of clients including ESPN, Disney, BMW, and The United Nations.

The Zimmerman Agency is ranked as the No. 1 largest public relations firm within an advertising agency in the United States. The agency has many global clients including Hard Rock International and Club Med, as well as destinations such as the British Virgin Islands and Florida's Emerald Coast.

U.S. International Media has offices in 22 major U.S. and Canadian cities including its flagship in New York. In 2009, USIM received the industry’s MEDIA magazine “Agency of the Year” award.

These agencies are expected to continue the "One Happy Island" campaign, launch  new investments enhancements, and bring marketing to a new level by strategically leveraging partner knowledge and insight. The new contracts begin July 1, 2012.

Aruba receives over 1.2 million visitors annually and is ranked No. 2 as a "Top 25 Beach Destinations in the World." For more information, contact the Aruba Tourism Authority at (+11) 297-582-3777 or visit www.aruba.com.

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