Ko Olina Resort on Oahu, Hawaii recently announced the debut of its 30-second promotional video on the iconic 29' x 56' HD video billboard screen in New York City’s legendary Times Square.
The video highlights Ko Olina's location and natural beauty on the island of Oahu, and previews the Four Seasons Resort Oahu at Ko Olina, opening this spring.
The billboard promotion, valued at over $200,000, can be viewed at Broadway and West 43rd Streets, adjacent to Times Square Plaza. On average, more than 1 million people walk through Times Square daily. The 90-day campaign rolled out during the December holiday season and will be visible through March.
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