Tourism New Zealand has announced the appointment of Bjoern Spreitzer to the role of general manager Americas and Europe, based in Los Angeles.
Spreitzer previously held the role of international business events manager with Tourism New Zealand in Auckland. In this role he developed the organization's international business events strategy, built an entirely new, high-performing team and re-established the organization’s relationships with the industry.
Spreitzer has been with Tourism New Zealand since 2006 having started with the organization as manager, Germany.
Gregg Anderson, the current general manager Americas and Europe, will be taking a sabbatical from the organization at the end of this month before returning to New Zealand.