Tourism Western Australia recently unveiled its latest tourism marketing campaign, “Just Another Day in Western Australia,” providing a platform designed to bring to life the unique, personal experiences visitors can expect in Perth and throughout Western Australia.
The initiative marks a fundamental shift in the way Tourism Western Australia promotes the State as a vacation destination: in addition to developing many of the creative assets, the organization also calls on visitors and local residents to contribute to the campaign by sharing their extraordinary moments using the hashtag #justanotherdayinWA.
“Western Australia has so many extraordinary experiences that cannot be found elsewhere in Australia, or in some cases the world, but those of us who are lucky enough to live in the State tend to be blase about its uniqueness and beauty,” said Gwyn Dolphin, acting CEO of Tourism Western Australia, in a written release. “The premise behind the campaign is to highlight all these experiences that West Australians take for granted but visitors find memorable and extraordinary.”
The campaign gives Tourism Western Australia a platform to promote all the exciting changes that have happened in and around Perth over the past couple of years, including opening up the Swan River through the development of the new Elizabeth Quay waterfront. The campaign also breaks down the 2,300 new hotels rooms set to open by 2018 in the Perth Central Business District, including Crown Towers (December 2016) and Ritz-Carlton Hotel Company (2018), with another 1,000 new rooms set to open around the greater Perth region.