Travel Impressions (TI) has launched two new tools to help travel agents expand sales of gay-friendly properties as part of its Gay & Lesbian Travel program. Both tools— Private Brand Labeling and GL Connect— have been designed to help the travel agent better reach the gay market via the TI Gay & Lesbian Travel program portfolio.
Through Private Brand Labeling, travel agents/agencies can create a customized website showcasing all properties in the TI Gay & Lesbian Travel program. This website would be completely branded with the agency’s name and contact information as the call to action. The website features the same destination information as well as promotions that are offered on the TI Gay & Lesbian Travel program website. Agencies are provided with their own URL, which can be e-mailed to customers or linked to their company’s website.
The GL Connect function enables agencies to load the booking engine onto their own websites and can be customized to feature any of the gay-friendly properties that are part of the TI Gay & Lesbian Travel program. Customers visiting their agent’s website can book their complete vacation package themselves while the travel agency receives the complete credit for the booking and the normal commission.
Further, agencies are offered the option of combining the Private Labeling and GL Connect tools to offer client’s websites that are completely branded by the agencies and that also provide the functionality of a booking engine. In order for an agency to use the GL Connect tool, it must be a registered TI Connect agency. To register with TI Connect, visit www.travimp.com/ticonnect.
Through the TI Gay & Lesbian Travel program, agents can book their clients at over 1,000 verified gay-friendly properties in more than 150 destinations located in the continental U.S. and Hawaii, Canada, Mexico, the Caribbean, Europe, Tahiti and South Africa, with more destinations to come.
Travel agents can opt in to the TI Gay & Lesbian Travel program via the www.travelimpressions.com/gaytravel homepage, in the “Book Gay-Friendly Hotels” section. Registration allows agents to book on the site and authorizes Travel Impressions to send agents e-mails and promotions that are specific to the TI Gay & Lesbian Travel program.