|Pigeon Point, Tobago|
With a 20 percent increase in visitor arrivals from the U.S., the first quarter of 2015 illustrates strong growth for Trinidad and Tobago’s tourism sector.
The U.S. market makes up nearly 40 percent of all travelers to the destination and has shown the largest growth over the same period in 2014.
Spearheaded by Trinidad & Tobago Tourism Development Company’s U.S. public relations and marketing firm, Cheryl Andrews Marketing Communications (CAMC), aggressive efforts have been set in place to position the dual-island nation as an attractive destination to U.S. travelers who are seeking an authentic cultural experience.
“This increase is very promising and we have embarked on a number of activities with a view to continuing this trend for the rest of the year and for years to come,” said Warren Solomon, general manager of marketing at the Trinidad & Tobago Tourism Development Company, in a written release. “We are pleased with the continuous aggressive efforts and results our marketing and PR team has garnered and plan to ramp up our campaigns in this market as the year progresses.”
As part of the ongoing process to showcase the destination in the coming months, public relations and marketing events include niche press trips, promotional roadshows and trade events.