The Trinidad & Tobago Convention Bureau, a department within the Trinidad & Tobago Tourism Development Company Limited (TDC), will host its first North American Road Show in three major U.S. cities, Washington D.C., Atlanta and New York City, from May 3-9.
With responsibility for increasing the number of meetings and conferences held in Trinidad and Tobago, the Convention Bureau will be targeting the key cities that are headquarters to a large number of associations, professional bodies and Caribbean interests who have traditionally been the main source markets for the Meetings, Incentives, Conferences and Exhibitions (MICE) market.
In these cities, the Bureau will receive support from Trinidad & Tobago Consular offices based in New York, Washington D.C. and Miami. Representing the consul offices are Dr. Neil Parsan, ambassador of the Republic of Trinidad and Tobago to the United States of America and Mexico and permanent representative of Trinidad and Tobago to the Organization of the American States; Dr. Rudrawatee Nan Ramgoolam, consul general New York and Dr. Anil Ramnanan, consul general of the Republic of Trinidad and Tobago, Miami.
The primary purpose of the road show is to increase conference bid opportunities for Trinidad and Tobago, generate leads for hosting meetings and conferences, build awareness of Trinidad and Tobago as a MICE destination, highlight the services of the Convention Bureau and strengthen relationships with key meeting planners in the U.S. market.
Focusing on the associations and meeting planners that are deemed to be the most lucrative for the destination, the road show will include discussions with 60-70 pre–qualified meeting planners in each city who have a vested interest in Trinidad and Tobago and, by extension, the Caribbean. As a follow up exercise, an educational study tour will be planned in 2016 for seven to 10 planners who are seriously considering Trinidad & Tobago for their next event.
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