Trinidad & Tobago, Jamaica Partner to Promote Caribbean During Olympics

Trinidad and Tobago and Jamaica have joined forces to promote both destinations and the region together during the 2012 Olympics in London.

The initiative, coined The Caribbean Calling, is aimed at enhancing the region's international profile on the tourism and business fronts.

Coinciding with both country's celebration of 50 years of independence in August 2012, the partnership will include a team to represent the interests of major groups and organizations as part of an overall campaign.

The Caribbean Calling initiative is open for other Caribbean countries to join, however Trinidad and Tobago and Jamaica will begin building the program, which is expected to boost tourist arrivals.

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The CTO will aim to offer better marketing, more research as it pertains to tourism and increased product development for its member countries.