Tropicana Casino & Resort Atlantic City has announced plans for a $35 million renovation that includes improvements to the property's boardwalk façade, the addition of retail areas and a new fitness center on Brighton Avenue, and North Tower hotel room renovations.
Commencement of the projects is contingent upon a number of factors including receipt of various state and local permits and approvals, including from the Casino Reinvestment Development Authority and the New Jersey Economic Development Authority. If approved, construction of the projects is anticipated to commence in the third quarter of 2014 with an expected completion date by year end 2015.
The renovation of the façade will add a fully choreographed high energy interactive light and sound show via 20-foot-high light bollards and nine LED screens. The light show would run nightly at timed intervals. The North and South hotel towers would be illuminated by color changing lights. Additionally, three new retailers would be added to round off Tropicana’s boardwalk offerings. The final component of the façade renovation would be the extension of FIN’s dining room. Guests would expect to experience panoramic views of the beach and boardwalk from within the restaurant. The new architecture and roof would refresh FIN’s look, matching the Havana theme of The Quarter.
The new two-story fitness club would be on Brighton Avenue adjacent to Blue Mercury Spa and would offer aerobic exercise equipment, health classes and private training sessions. The facility would be equipped with video monitors, treadmills, spinning cycles, and other athletic training equipment, as well as rooms for group and private Yoga and Pilates classes. Guests would access the club through The Quarter and Brighton Avenue.
“We are excited about the prospect of creating and investing in these innovative renovations. The new boardwalk façade and interactive light and sound show would extend the excitement and fun guests experience inside Tropicana AC to guests outside on the boardwalk,” said Tony Rodio, Tropicana Entertainment's president and CEO. “Projects like these provide us with the opportunity to create new experiences and further enhance the comfort of our guests.”
Also included in the proposal is the renovation of Tropicana AC’s 434 North Tower hotel rooms. These complete room renovations would offer a new modern design with new lighting and expansive bathrooms.
Additionally, 10,000 sq. feet of underutilized space will create four retail locations, including one location at Pacific and Morris Avenues. Brand new lighting, banners, and an oversized video monitor will enhance the street level project.
“We think these changes would bring a whole new energy to the street corner and help to revitalize the neighborhood,” said Rodio. “These significant renovations would provide new retail businesses to both the Pacific Avenue and Boardwalk sides of Tropicana AC and change the Atlantic City landscape, reinforcing Tropicana’s ongoing commitment to contribute to the vibrant, high energy Atlantic City we know and love. In addition, the construction projects, if approved, would create various new employment opportunities including union construction jobs.”