U.S. Virgin Islands Department of Tourism Appoints Two New Directors

Frances Williams-Augustin (left) and Canika John were recently appointed to the U.S. Virgin Islands Department of Tourism. 

Beverly Nicholson-Doty, the U.S. Virgin Islands' (USVI) commissioner of tourism, recently announced the appointments of Canika John to the position of director of marketing for the USVI and Frances Williams-Augustin to the director of visitor experience for St. Croix

"Canika John has been an integral member of the tourism team, taking on increased responsibility in sales and marketing as well as other areas," said Nicholson-Doty in a written release, "while Frances Williams-Augustin, a former American Airlines career veteran and manager, has invigorated our department with a level of creativity and energy that has helped to elevate our visitor experience efforts."

At the Department of Tourism, John started as a conference planner, but her duties quickly grew to include trade show marketing, promotion package development, tour operator partnerships, leisure sales, niche marketing and advertising. 


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Williams-Augustin worked for American Airlines for 23 years before leaving the post as lead station agent to become the Department of Tourism's marketing manager for St. Croix. In that role, Williams-Augustin infused the St. Croix office with a level of dynamism and proficiency that has inspired both her peers as well as tourism partners across the territory.

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