(c) 2011 UAE Ministry of Interior

The United Arab Emirates Ministry of Interior has launched an initiative to promote public service and customer service excellence across the UAE. During the UAE Customer Service Week, customer satisfaction will play a key role in supporting the implementation of customer-centric culture to raise standards and provide quality services in the UAE.

The UAE Ministry of Interior, TICSI, Dubai Bank and Dubai Airports will be joined by regional and international experts to raise the standard of customer service across the UAE. They will exchange the best practices in improving customer satisfaction, retention and loyalty and discuss challenges, techniques and methods to develop a customer-focused culture and a sustainable customer service strategy. Increases in revenue, higher rates of client satisfaction and significant savings in operating costs are some of the benefits to an organization that implements a customer-centric approach.

President of The International Customer Service Institute (TICSI) Philip Forrest, said, “customer and citizen-centered service quality has never presented a more fundamental and relevant strategic opportunity to improve organizational performance. By understanding the positive commercial realities of service as a competitive differentiator and sustained value driver, businesses can intensify the customer experience, reinforce on-going customer loyalty and maintain healthy profitable growth.”

Visit www.moi.gov.ae