Ultratravel Collection, which was created by Travel Leaders Group and Global Hotel Alliance as a joint venture, has reported seeing strong revenue growth through its "Discovery" loyalty program, which launched in late 2013.
Overall, more than 6 million luxury hotel members benefit from the collection's "Discovery" program, which offers “authentic local experiences”, including approximately 2,300 exclusive rewards and offers across more than 550 hotels, 32 brands and 76 countries.
Ultratravel Collection currently includes more than 50 luxury hotels around the world, with brands such as Viceroy Hotels & Resorts, Corinthia Hotels and Grace, Alila.
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