USVI Aims to Attract National Attention to Its Small Hotels


The Virgin Islands Daily News is reporting the U.S. Virgin Islands’ small hotels— hotels with 50 rooms or less— are getting a big marketing boost from the Department of Tourism. The Department is launching a national advertising promotion designed to increase occupancy rates before the peak tourist season kicks into high gear.

A small hotels package called "Intimate Treasures" was launched in June. The package encourages travelers to book a stay at a small hotel in the Virgin Islands before October 31 by offering coupons and gifts. The Department of Tourism is spending $145,000 on national advertising for the promotion and could spend up to $200,000 on the coupons and giveaways depending on how many packages are booked. Also, a 12-week advertising campaign in USA Today's travel section began last week. In addition to the paid advertising, Tourism spokeswoman Allegra Kean-Moorehead said the story has been picked up by many other media outlets that has increased exposure for the package at no cost. 

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