Vegas Receives First Augmented Reality iPhone App

MGM MIRAGE has launched five free iPhone apps that deliver new ways to explore Las Vegas hotels and attractions. The applications are available through iTunes.

“Vegas Reality,” the city’s first dedicated Augmented Reality application, merges real Vegas with virtual Vegas for a multi-dimensional experience of its hotels, restaurants and attractions.

Feature-rich resort applications for Mandalay Bay, MGM Grand and New York-New York deliver dynamic interactivity and a broad depth of content. More are underway for additional MGM MIRAGE Las Vegas properties and attractions.

“Entertainment of Las Vegas” delivers access to video previews, show times, event calendars, directions and ticket purchasing for all the MGM MIRAGE fun in the city.

Vegas Reality

Developed by Resort Technology Partners, the application is compatible with iPhone 3GS. While strolling The Strip, point the iPhone at resorts and casinos and watch as information automatically appears as floating text on the screen, using the phone’s camera and GPS services. Users can virtually jump inside their favorite resort to learn about its shows, nightclubs, restaurants and more. They can also easily buy tickets and book reservations; access a property’s real-time Twitter feed for deals and events; select “fun facts” for info and videos sharing famous – and infamous – moments in Vegas history; explore CityCenter’s public Fine Art Collection, including artist bios and facts about each piece; and even be virtually transported to Tropicana Avenue and Las Vegas Boulevard.

Resort Apps

Developed by MacroView Labs, these applications are compatible with iPhone, iPod touch, and iPad. Use the resort app, access photos, videos and information to decide what to do during a Vegas adventure, and book it all with one-touch functionality. Users can also preview videos of shows, grab last-minute tickets and check seating charts. GPS maps and indoor casino maps help travelers quickly get to where they want to go. Users can also  order room service; browse restaurant menus to make reservations from anywhere; review rules for casino games or join the Player’s Club; e-mail any page or offer to a friend; enjoy targeted content and deals based on location; preview and reserve rooms at the hotels; check out the clubs, bars and nightlife; and, for special events, work with the host property to load passcode-protected content viewable only to attendees, including program schedules, party photos and more.

Entertainment of Las Vegas

Developed by MacroView Labs and MGM MIRAGE, the application is compatible with iPhone, iPod touch, and iPad. Key features include the ability to explore shows, nightclubs and attractions at Bellagio, ARIA Resort & Casino, MGM Grand, Mandalay Bay, Monte Carlo, New York-New York, Excalibur, Circus Circus, Luxor and The Mirage. Users can enjoy location-specific content that changes depending on where they are; find top stand-up comedy acts, Cirque du Soleil shows, the Lion Habitat, the Shark Reef Aquarium, and other shows; access overhead custom GPS maps of The Strip and get exact directions to where they want to go; and comment about their trip or rate any of the featured services.


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