VisitBritain, the national tourism agency responsible for marketing Britain worldwide, has launched a marketing partnership with CIE Tours International as an extension of the GREAT campaign. The advertising initiative will run through February 10.
As part of the agreement, two radio advertisements highlight VisitBritain’s GREAT campaign, focusing on the heritage and culture themes tied to CIE Tours throughout England, Scotland and Wales. A total of 700 independent commercials will run on local CBS stations in tourism markets including Chicago, New York, Charlotte, Boston, Orlando and Atlanta during the three-week campaign period.
Along with the commercials, the partnership will also promote a consumer sweepstakes to win a free 16 day “Icons of Britain” tour with airfare for two. CIE’s chaperoned tour will bring visitors to London, Edinburgh, Cardiff and Liverpool. Ultimately, they will have access to top attractions in over 15 cities. A recent poll of over 10,000 potential visitors conducted by VisitBritain find that U.S. visitors want to explore Buckingham Palace, Edinburgh Castle and stately homes throughout the country.
For sweepstakes details visit www.cietours.com/britishvacation.