W Hotels Enters Brisbane; Big Week For City's Hospitality Scene

It was not a quiet week for the city of Brisbane, Australia. Starwood Hotels & Resorts Worldwide, Inc. announced an agreement to debut the W Hotels brand in Brisbane, in the state of Queensland, on the heels of an Accor announcement that the company will develop what will be the largest ibis hotel in Australia in central Brisbane.

Scheduled to open in early 2018 as part of a mixed-use development, W Brisbane will bring a new interpretation of modern luxury to George Street at the western end of the central business district, overlooking the Brisbane River.

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Starwood’s latest signing marks the re-entry of the W brand to Australia. W Brisbane will join Starwood’s 14 properties in Australia, as part of a pipeline of 15 W Hotels set to open in the Asia Pacific region before 2019. Over the next four years, W Hotels will debut in Beijing, Shanghai, Kuala Lumpur, Mumbai and Jakarta, among other Asian destinations.

Also this week, Accor, in partnership with Action Hotels, has confirmed that they will develop what will be the largest ibis hotel in Australia in central Brisbane.

The announcement of the 368-room ibis Brisbane Elizabeth Street hotel was made by Accor Pacific Chief Operating Officer Simon McGrath, with Andrew Nehme, managing director of AHC Australia, and Brisbane Lord Mayor Graham Quirk in attendance.

Visit www.australia.com.

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