New York Looks to Build on Record Tourism With 2017 Programs

New York City
Photo by Marcio Silva/iStock/Getty Images Plus/Getty Images

With Q1 winter travel approaching, NYC & Company’s much anticipated vibrancy programs will be making their return, including the debut of its first-ever NYC Attractions Week from January 17 – February 5, where visitors and locals can get two-for-one tickets for tours, cultural attractions and performing arts at over 70 participating locations. The new program joins NYC Restaurant Week, NYC Broadway Week, and NYC Off-Broadway Week as the most affordable value period ever for visitors to come to New York City

To continue welcoming record visitation and boost winter travel in 2017, NYC & Company has unveiled a new “Nonstop NYC” program, comprising its popular vibrancy programs including NYC Restaurant Week, NYC Broadway Week, NYC Off-Broadway Week and the all-new NYC Attractions Week. The organization is also expanding its “See Your City,” “See it for Yourself” and Official NYC Family Ambassador campaigns to further encourage travel during the first quarter and beyond.

The See Your City campaign is expanding through the launch of 13 new custom videos along with neighborhood tips on the City’s official tourism website, www.nycgo.com. The videos will spotlight diverse content for locals and visitors throughout the five boroughs. Sightseers are encouraged to use the hashtag #SeeYourCity when making their rounds through the featured neighborhoods. In print, the company is publishing five new See Your City neighborhood guides, with approximately 150,000 copies being distributed city wide.

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For family travel to NYC, NYC & Company is continuing its Official NYC Family Ambassador program in 2017, featuring Nickelodeon’s Teenage Mutant Ninja Turtles. An additional new program has launched winter-themed creative artwork, promoting family travel to New York City. The campaign includes outdoor media in Chicago and Boston, as well as advertising in 23 malls across the country.

A global marketing effort has proven rather successful abroad, as the See it for Yourself campaign creates a presence for NYC & Company across eight international markets including the United Kingdom, Germany, Australia, France, Italy, Spain, Brazil and Mexico through a partnership with outdoor media group JCDecaux. The program will also allow airlines and tour operators to offer various travel packages.

NYC & Company’s consumer programs will return in early 2017, with NYC Restaurant Week running from January 23 to February 10, 2016; NYC Broadway Week from January 17 to February 5, 2017; and NYC Off-Broadway Week, from February 27 to March 12, 2017. Thanks to the success of these annual programs, NYC & Company has announced its first-ever NYC Attractions Week. From January 17-February 5, 2017, visitors and locals can receive two-for-one admission for tours, culture and performing arts at over 70 participants, including Big Bus Tours, Brooklyn Museum, Circle Line Sightseeing Cruises, Gray Line City Sightseeing New York Bus Tours, Lincoln Center for the Performing Arts, Madame Tussauds New York, Museum of Modern Art (MoMA), New York Water Taxi, On Location Tours and the One World Observatory, among a variety of other attractions.

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