Will Breezes Varadero Put SuperClubs Back in the Forefront?

American travelers planning a trip to Cuba can now book SuperClubs' Breezes Varadero.

SuperClubs remains a solid option for clients looking for an all-inclusive resort in the Caribbean and beyond, but many industry representatives would agree that the company’s presence in the Caribbean has been dialed back a bit as of late. 

After all, many travel industry professionals were questioning the company’s future when several popular SuperClubs hotels were either closed or sold in 2012 and 2013. 

The 349-room Breezes Trelawny Resort & Spa near Falmouth on Jamaica's northwestern coast closed around June of 2012 after it was sold to an independent operator. 

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That same year, John Issa, chairman of SuperClubs, announced the sale of the property’s famous Breezes Grand Negril Resort & Spa in Jamaica. The management of the hotel was taken over by Blue Diamond Hotels & Resorts, a division of Sunwing Travel Group.

Toward the end of June in 2012, Breezes' management contract with its resort in Curacao expired, after which the property began operating as the all-inclusive Princess Beach Resort and Casino, Curacao.  

But perhaps the biggest change in SuperClubs’ direction was the sale of arguably its most iconic property. In February of 2013, SuperClubs announced that the sale of its famous Hedonism II property to international investor group Marshmallow Limited was complete.

With four closures in under two years, many were predicting that perhaps SuperClubs’ end was near.

And then came the news that the company’s Varadero, Cuba property can now be booked by Americans. That raises the question: Can Cuba help revive a company that was once in the forefront of Caribbean all-inclusive business?

When you couple Americans' desire to visit Cuba with their love of Caribbean all-inclusives, we say the answer is a resounding, “Yes.”

American travelers planning a trip to Cuba can now book SuperClubs' Breezes Varadero from $120 per person, per night.

Breezes Varadero is set upon one of the finest stretches of the famous Varadero beach, 87 miles from Havana. 

With land and water activities including golf (greens fees extra), kayaking, tennis, volleyball, windsurfing and snorkeling, guests will always be entertained. Guests can indulge in an array of international cuisines at the resort’s four onsite restaurants.

Surrounded by spacious areas, bright with beautiful gardens, Breezes Varadero welcomes singles, couples, groups and families with children ages 12 and older.

Just prior to President Obama’s arrival in Cuba, the U.S. Treasury and Commerce Department eased its rules and restrictions for Americans who wish to travel to the country. 

Now, U.S. travelers can partake in individual educational tours on their own whereas previously they were required to travel to Cuba in groups via people-to-people programs through licensed tour operators, in compliance with U.S. government guidelines. 

Visit www.superclubscuba.com/en and keep visiting www.travelagentcentral.com for all your latest Caribbean news. Be sure to follow Travel Agent’s Joe Pike on Twitter @TravelPike.

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