WTTC to Report on Serbia’s Destination Potential

serbiaThe World Travel & Tourism Council (WTTC) reports signing an agreement with the Government of the Republic of Serbia, Ministry of Finance and Economy through the National Tourism Organization of Serbia (NTO) to produce a wide-ranging study that will demonstrate the tourism potential of the country.

The study has been commissioned to fully assess both the economic impact of Travel & Tourism on the Republic of Serbia, as well as outline current and future policy recommendations for the country. This is a proactive approach to enhance the current efforts of the NTO and the Ministry and is a first such relationship with WTTC.

David Scowsill, President & CEO of WTTC, said: “In order to stimulate investment income from the private and public sector, countries require reliable, robust data on Travel & Tourism. As the forum for business leaders in the Travel & Tourism industry, WTTC is best placed to understand and advise upon the requirements of private-sector investors.”

A full policy review will be conducted along with a section on global and the country’s Travel & Tourism trends. Combined with the detailed the economic impact assessment, the trends and policy review will guide the recommendations for policy measures that would best enable Travel & Tourism to achieve its economic potential, and serve as a foundation for the development of the Republic of Serbia’s National Tourism Strategy.

The report will be prepared during the second half of 2013 and will be presented to the National Tourism Organization and Ministry in late 2013. 

WTTC has recently produced reports for the Hainan region in China and Montenegro.  

Visit www.WTTC.org

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