Disney “Celebration Vacations” to Launch in 2009

Clients who visit a Walt Disney World Resort or Disneyland Resort theme park on their birthday in 2009 can get in free, as Disney Parks embraces a new trend in family travel called “celebration vacations.”

As part of this new campaign, in 2009 Disney Parks will offer new entertainment and experiences that allow guests to celebrate their personal milestones in true Disney fashion—starting off with birthdays, the company announced at a packed gathering of agents, tour operators and media in New York.

“Birthdays are the one occasion that we all share every year,” said Jay Rasulo, chairman of Walt Disney Parks and Resorts. “We thought a free birthday ticket would be the icing on the cake as we extend this new ‘celebration vacation’ trend to Disney Parks.”

A new nationwide survey of nearly 4,600 adults conducted by Ypartnership showed that 70 percent of U.S. leisure travelers have taken a vacation with the primary purpose of marking a special occasion in their lives, or a “celebration vacation.” Further, according to Ypartnership president and CEO Peter Yesawich, Disney Parks topped the list of destinations where families would most like to celebrate these special occasions.

Travel agents can enhance their clients’ experiences in 2009 by using special online planning tools and tailor their celebrations by ordering custom cakes, decorating guest rooms, arranging for family portraits and more.

To find more information, or to book a Disney celebration vacation, travel agents can visit disneytravelagents.com.